![]() ![]() Create Brand LoyaltyĪ large reason people choose brands is that they relate to them. The right messaging combined with the right targeting leads to better results. The rise of digital marketing, social media, data collection, and mapping software means you’re able to decide exactly who receives your advertising and sales calls.ĭefine your ideal customer then ensure they’re the only ones who receive your marketing and promotions. You can create ads and pitches that resonate with people who have proven to be interested in your business.īut this goes beyond messaging. Advertising is no longer a guessing game. Make Your Marketing More Effectiveīuilding on our last point, when you know who your target customer is your brand message becomes more clear. Knowledge is power and by knowing your target customer you’re able to create a business that serves them better. Develop new products and services that address the unique needs of your consumers.Create more effective advertising that speaks directly to your target audience.You become an expert on your niche market and the customers that are interested in it. Know Your Customers Betterīy narrowing your audience and keying in on a specific group of people you’re able to better understand their wants, needs, and desires. By actually targeting them with your marketing efforts, you can grow your sales amongst that audience even more. These people are already buying from you without any marketing directed towards them. The results may surprise you and you might have an entire customer base you weren’t aware of. Going through the process of finding your target customer forces you to look at the data and actually see who’s buying your products and services. It’s possible that all this time you’ve been focusing on the wrong group. The interesting thing is, quite often they’re wrong. It’s quite likely that when you started your business you had an idea about who your specific audience would be. This makes it possible to reduce your sales and marketing spend while maintaining or even surpassing your previous sales figures. Make more sales while spending less money.By focusing your attention solely on those who are passionate about your products you will: Sure, they might help you bring in more revenue, but if they cost almost as much money as they bring in are you really getting ahead?įinding your target customer means you don’t have to waste valuable marketing dollars on people who aren’t interested in your products. Sales and marketing campaigns can help you grow your business, but they’re also expensive. Most businesses agree that finding your target consumer and marketing directly to them is the right way. Some large brands with bigger budgets can still get away with this, but it’s not the best strategy. So they promoted their business everywhere hoping to get in front of as many potential customers as possible. There wasn’t as much data as there is today so it was more difficult to determine who exactly was buying from them. In the past, brands would market to as many people as they could. Why is it Important to Find Your Target Customer? With your target customer identified you’re ready to start using this information to your advantage and marketing your business more effectively. After expanding on the target market they established in the last section they might determine that their target customer is someone aged 23 who makes $53,000 a year and enjoys an active lifestyle. To find this person you must take your target market and narrow it down until you’ve found your ideal buyer persona. Your target customer is the person you know will be most interested in your products and services. Once your target market has been defined it’s time to dig deeper and get more specific. ![]() While this group is extremely broad, it’s a good starting point. This is the market segment that you feel has the highest potential to buy from you.įor example, a gym might determine its target market is people aged 18 – 34 making $40,000 – $85,000 per year. What is a Target Market?īefore you find your target customer you need to define your target market. Keep reading to learn how to identify your target customer and what you need to do to market to them effectively. If they can identify a subset of the population that absolutely loves their products they can market directly to them and generate enough sales to continue to grow their business. That’s why companies work so hard to find their specific target market and customer. We’re all different, with our unique likes and dislikes, so when businesses try to make all of us happy they end up making none of us happy. The most successful companies know they can’t appeal to everyone.
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